Test guidelines.

 

 

Site Status 09-17-2010

Enrique

Working on tagline.

 

 

 

Colors

{rokbox module=|login| text=|Module Login  Example|}{/rokbox}

Enrique,
Attached is the TRS logo with tagline it is in vector form..

Please use this as is.. I am not convinced that we need to do anything fancy with the logo.

Here are the colors for the TRS site.

#1) Header background color is used on the following areas
>Header/footer/read more/ link color for module’s 1-2-3


#2) Main Background color is used for the following areas
>Main background and header links and footer links

Home page - blue
Use stock blue header color (don’t know #)
Main background color - 81c0cb

About Us - orange
e84d00
f7aa86

Admissions – blue
046380
baaeaf7
Main header link c8effa

Curriculum - teal
1695a3
bef5fa

Alumni - green
647323
d0e37d

News and events - maroon
4f002f
f7c3e3

Employment –grey/slate
TBD

Art – yellow (if it has own page)
c48e04
fae398

Topic TBD - red
b9121b
f7b0b3

 

  • : {rokbox}http://www.ostraining.com/logo.png{/rokbox}
  • Audio files: {rokbox}images/audio/example.mp3{/rokbox}
  • Flash files: {rokbox}images/flash/example.swf{/rokbox}
  • : {rokbox}http://www.ostraining.com/logo.png{/rokbox}
  • Audio files: {rokbox}images/audio/example.mp3{/rokbox}
  • Flash files: {rokbox}images/flash/example.swf{/rokbox}
  • : {rokbox}http://www.youtube.com/watch?v=4BY40QvWQKE{/rokbox}
  • : {rokbox}http://www.google.com{/rokbox}
  • : {rokbox}http://www.google.com{/rokbox}
  • : {rokbox}http://www.ostraining.com/logo.png{/rokbox}
  • Audio files: {rokbox}images/audio/example.mp3{/rokbox}
  • Flash files: {rokbox}images/flash/example.swf{/rokbox}
  • : {rokbox}http://www.youtube.com/watch?v=4BY40QvWQKE{/rokbox}
  • : {rokbox}http://www.google.com{/rokbox}

{rokbox}http://www.google.com{/rokbox}

 

To be used with a RokBox enabled RocketTheme Joomla! template. Syntax is

{rokbox}link{/rokbox}

{rokbox}http://taxbliss.com{/rokbox}

. If you want the image to be part of an 'album', you can use the syntax

{rokbox album=|albumname|}link{/rokbox}

. To provide text descriptions, please use the syntax

{rokbox title=|your description|}link{/rokbox}

. To specify a thumbnail, use the syntax

{rokbox thumb=|thumbnail_link.jpg|}link{/rokbox}

. If you want to use a text link, you can specify the text using syntax: {rokbox text=|taxbliss.com|}http://taxbliss.com{/rokbox}. You can also use album, title, thumb and text in the same tag.

 

Private schools are a business just like any other business, and must compete not only with other private schools, but with public schools that offer their services for free. A solid marketing plan is essential for success.

 

 

 

To start your plan, I first suggest doing a comprehensive competitive analysis of the other public and private schools local parents can choose for their children. Include test scores, financial s if available, enrollment statistics, and demographics. Compare these results, and see if there is a niche that you can fill. Are local music programs weak? Are math scores flagging? Make sure your school addresses this missing area, and emphasize it in your promotional material.

Next, talk to the parents of your exisiting school. What was it about your school that made them choose you over all the alternatives? Include this also in your marketing materials.

Now, write your background section of your plan. Discuss what is missing in the local area, and what you provide that is unique and different.

Next, write your financial section showing where you are today, and set goals for increased enrollment. Develop financial projections showing where you will be if you hit enrollment goals.

Next, write the Marketing Strategy section. It should include these types of things:

1) If you have a website, create a strategy for search engine optimization to include beefing up keywords, enhancing your positioning with Yahoo and other directories, etc. Make sure it is inviting, and shows pictures of your students enjoying the school. Add detailed curriculum sheets for every grade that are easily downloadable.

If you don't have a website, it is time to get busy!

2) Create an informational flyer and mail it to parents in your local area. Invite them to an informational meeting in your area to describe your curriculum, and to meet the teachers.

3) Consider planning an annual carnival, publicizing the event, and inviting the community to attend. Ask the PTA to plan this event, and have plenty of informational flyers about the school available.

4) Add an advertising plan to include local papers and websites. Create an inviting ad to drum up interest in your school.

5) Ask parents to blog about the school, and post the reasons why they chose it.

Condense all this information into an Executive Summary in the beginning of the plan, then add a time line for completion of the plan at the end of the Marketing Strategy section.

Voila! You have a plan ready to take your school to the next level!

HOME WHY TRS? Faculty & Staff                  Curriculum         Admissions        Community

Welcome  (include mission)                        Pre-primary        Literature            Overview            The Parents Association

History and Philosophy                                  Primary                Mathematics     Tours                     Our Alumni

Going  Beyond                                                  Elementary         Language             Tuition and Fees   Events

Our Parents Say                                                                Art                          History                  Financial Aid

Our Students Say                                             Music                    Music                    Application request

Librarian               Art                          FAQ

Office                    Physical Education

Maintenance     Outdoor Exploration and Travel

Administration  Summer Camps

JOBS                      TRS Library